Market Research Analyst

Job Description

A market research analyst is vital in the research and analysis process. They are responsible for gathering and interpreting data, conducting surveys and interviews, and providing actionable insights to help businesses make informed decisions. With their expertise, market research analysts help unravel market trends, consumer preferences, competitor strategies, and other valuable data points crucial to a companys successResponsibilities
• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers preferences
• Compile andanalyzestatistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Keyskills :
researchanalysisbusinessmarketinganalyticalmarketdevelopmentdataintelligencequalitativestrategycompetitivethinkingstrong